Impact Stories
Fixing GTM Misfires with Fractional Sales Leadership
Challenge
Sales team lacked structure, forecasting was unreliable, and ARR growth was inconsistent in a high-pressure growth stage.
ATLAS Solution:
Installed Fractional Head of Sales + GTM Advisor to:
- Rebuild sales pipeline and process
- Align tools + CRM for visibility
- Launch Salesforce AI forecasting
- Align GTM with product roadmap
Results
✔ 34% lift in win rates
✔ 27% ARR growth in 2 quarters
✔ Forecast accuracy increased by 40%