Impact Stories
Reviving Revenue with a GTM Impact Tea
Challenge
A Series A SaaS company stalled on ARR. Sales and marketing were misaligned, pipeline quality was poor, and GTM ops lacked clarity.
ATLAS Solution:
Deployed a Fractional CRO + CMO to:
- Redefine ICP and GTM motion
- Align buyer journey and handoffs
Implement AI-driven pipeline forecasting
Results
✔ 42% pipeline growth
✔ 34% lift in SQL-to-won
✔ 27% ARR growth in 2 quarters